Beyond Custom Development

Omni vs Custom App

Launch premium TV apps 10x faster across all platforms. Omni's powerful framework delivers instant deployment, built-in cross-device features, and synchronized experiences that custom development can't match — at a fraction of the cost and time.
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Omni vs Custom App
Category
Feature
Omni
Custom Apps
Custom TV App
Omni Framework for Multiple Platforms
Check Deploys to CTV Logos
No Independent native development required for every platform.
Custom Components
Check Highly customizable with reusable components for building unique UI experiences.
No Limited customization capabilities with no support for creating custom components.
CMS Support
Check Simple metadata scheme with support for writing custom adapters.
No Limited flexibility for custom adapters.
Extensible Player
Check Supports various built-in plugins for ads and analytics, with the flexibility to add additional plugins.
No built-in plugin support and limited capability for adding new integrations.
Viewer Acquisition
Mobile-to-TV Acquisition
Check Universal casting and engagement features included out of the box.
No Requires separate integration or SDK licensing.
TV-to-Mobile Acquisition
Check Promotes mobile app installs directly from the TV interface.
No Requires custom development to enable cross-device install flows.
TV + Mobile Engagement
Synchronized Companion Experiences
Check Mobile acts as an interactive remote and second screen.
No Not supported.
Interactive Search & Browse
Check Use mobile keyboard for fast TV search and navigation.
No Not supported.
Companion Ads & Sponsorships
Check Enables synchronized ads and sponsorships across screens.
No Not supported.
Development
Vizbee Agent
Check Enables AI-assisted development and customizations through Vizbee Agent.
No No AI-powered development support.
Development Cost
Check Up to 70% lower cost compared to custom app development.
No High one-time and ongoing engineering cost.
Maintenance Overhead
Check Minimal — the framework automatically handles platform updates and compatibility.
No Continuous maintenance needed for SDK, OS, and device changes.
Performance Optimization
Check Pre-optimized for each TV platform to ensure smooth playback and UI responsiveness.
No Requires manual optimization per platform.
Performance
Load Time & Scale
Check Enterprise-grade performance with an average 5-second load time across devices.
No Varies by platform; optimization required for consistent performance.

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