Cross-device Activation Maximizes Streaming Audiences
The Challenge
Viewers experience the publisher’s content on a myriad of mobile and connected TV devices, but each device should not feel like its own separate experience. With Vizbee, streaming apps on various home devices automatically detect, then connect to each other and operate as one seamless, synchronized, cross- device experience -- improving engagement for viewers and increasing monetization for publishers.
Households that experience a publisher’s content on more than 1 device are 3times less likely to churn and watch an average of 30% more minutes per month. Vizbee automates many of the friction points viewers experience today moving from phone-to-TV and from one CTV device to another such as:
Casting is Dead. Cross-device Continuity is Here.
Casting has become table-stakes for any mobile app with video. But limitations in early casting technologies require publishers to implement multiple solutions depending on operating system (Apple Airplay, Google Chromecast, Amazon Matter Cast) that often merely mirror mobile content in a generic receiver on a CTV.
Vizbee’s platform delivers the next generation of universal, app-level “casting” - which we call Continuity. With Continuity, your native mobile app, connects and controls your native CTV apps on all platforms
A generational shift is needed to meet publisher needs
Most homes have more than one streaming device. Streaming apps need to offer flexible and diversified ways to improve the user experience to more deeply engage users across the home to maximize user profitability. Publishers that limit themselves to only supporting AirPlay or Chromecast lose out on ad revenue, content engagement and higher revenue per user.
Learn more about how Vizbee makes streaming more profitable
Vizbee can help your streaming business reach profitability faster.
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