The Challenge
Streaming faces significant addressability challenges. Loss of signal from IPV4 rotation and the introduction of IPV6 will deeply impact the ways the advertising ecosystem can accurately target households. These issues - as well as a host of others including regulation and fragmented user experiences - will dramatically challenge addressability and advertising-based revenue right at the moment when publishers need this revenue the most.
A next-gen approach to identity and measurement
Vizbee’s sdks are high-fidelity sensors inside the home that create a constantly refreshed identity graph impervious to many loss of signal conditions. Vizbee HomeGraph creates a unique census-accurate signature of each household from device detection inside the home. With Vizbee in place, publishers can capture network, app, advertising and user identifiers from all devices (mobile and TV) in a unified household group.
This household set future-proofs publishers against privacy requirements, IPv6 transition and the end of the cookie. Further, all data is collected and computed with explicit user consent compliant with emerging regulatory requirements (CCPA, GDPR) using Vizbee user interface options that provide for granular consent flows. Vizbees HomeGraph data can augment existing identity data for complete per-person and household level addressability with many marketing, measurement and advertising benefits.
Vizbee HomeGraph
- accurately maps changing IPv6 addresses to Vizbee Home ID
- matches every mobile device to HomeId to enable addressability
- matches every CTV device to HomeID for multi-ID addressability
- auto logs-in users to CTVs to capture profile on every device
- industry’s best cast SDK for every platform with standardized data
- Vizbee’s standardized HomeGraph can be easily merged across apps
- Vizbee’s HomeGraph enables secure 2nd party sharing
- Vizbee will integrate with ad servers to add IDs in programmatic sales
- Vizbee supports end-to-end user data deletion and audit request
Vizbee HomeGraph is a foundational solution
Vizbee HomeGraph empowers publishers to maximize revenue per user and drive optimal marketing outcomes. Publishers powered by Vizbee
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Unique inside the home data collection that captures a rich set of AdIDs, HEMs, IPv4 and IPv6 across multiple home devices all at once with 100% accuracy.
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Industry’s leading app casting SDK available for all mobile, streaming device and smart TVs completely standardize data collection with one simple integration.
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Industry’s leading app casting SDK available for all mobile, streaming device and smart TVs completely standardize data collection with one simple integration.
Vizbee works with 3rd party ID, audience segment and ad serving partners to instantly deliver best addressability in all ad requests.
Learn more about how Vizbee makes streaming more profitable
Vizbee can help your streaming business reach profitability faster.
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